8th Intensive Course in Journal Publishing – Asia 2015

Photos from the event

Who should attend?

The course is designed for people working in scholarly publishing and primarily with journals. To gain the most benefit from the course, the ideal participant will need to have at least one - three years publishing experience as junior or middle manager but others with more experience will find the course a useful refresher and an inspiration for their future career. The experience may be in editorial, sales, marketing or content management roles, but the course is also valuable for people working in other roles such as finance, web publishing and technology, or customer service. Experience has shown that participants moving into journal publishing from other publishing sectors can also benefit. 

Scope of the course

Experienced practitioners provide intensive training in all the publishing operations and roles in STM, social science and humanities. As in the previous years of this successful training event the course uses the case study method -- involving the students in competitive business problem solving. The case study also enables the students to share their existing experience and insight, incorporating newly learned skills and insights. Scholarly publishing products come in various formats - e-journals, e-Books, databases, mobile applications and, of course, print. While the course focuses on journals, other products will be put in context of the typical publishing programme. 

Organisation of the course

An outline of the topics covered and the speakers invited is provided below. The presentations have been devised to encourage interaction and the programme is more flexible that it looks in order to allow for more detailed discussions of what emerge as key areas of interest and concern. It is anticipated that all “spare” time will generally be devoted to the case study. It will therefore be necessary to stay the nights of 8th, 9th, and 10th March 2015 at the conference centre even if you work and live in Singapore. All participants should strongly consider bringing their laptops. All participants will take part in their teams oral and written presentations but it will be understood that for some of those attending English is not the first language.

For more information about organisational matters please contact Jo Dinnage 

Accommodation

The fee includes accommodation at Nanyang University for three nights. All meals and all tutorial costs are also included.

Course Director
Bas Straub, Magknowlia

Course Tutor
Lyndsey Dixon, Regional Journals Editorial Director, Taylor and Francis Asia Pacific

 

Sunday 8 March  

10 30	Registration
11 15	Welcome to Singapore and Introduction to the Course Bas Straub, Magknowlia Lyndsey Dixon, Regional Journals Editorial Director, Taylor and Francis Asia Pacific
12 00	Group photograph & Lunch
12 45	Role and Future of STM Journal Publishing Michael Mabe, Chief Executive Officer, STM
13 30	The World Out There – What are the current developments in academic journals publishing Bas Straub
14 30	Publishing Models Diane Wang, Business Development Manager China
15 45	Refreshment Break
16 00	Acquisitions - How, what, why (and within that why do society publishing?) Lyndsey Dixon, Regional Journals Editorial Director, Taylor and Francis Asia Pacific
17 00	Introduction to the Case Study Bas Straub and Lyndsey Dixon
18 00	Work on case study
19 00	Dinner followed by work on case study

 

Monday 9 March

08 30	Questions and Answers about the Case Study Bas Straub and Lyndsey Dixon
09 00	Managing Journal Finances Bas Straub
10 15	Refreshment Break
10 30	Journal Development Elaine Tham, Senior Publisher APAC, IOP
11 45	The Legal Frame of Publishing Bas Straub
13 00	Lunch followed by work on the case study
16 00	Refreshment Break
17 30	Break
18 00	Depart for Dinner (meet at entrance of NTU Executive Centre)
18 30	Dinner Reception At the home of Professor and Mrs. K. K. Phua, World Scientific Sponsored by World Scientific Publishing Company

  

Tuesday 10 March

08 15	Questions and Answers about the Case Study Bas Straub and Lyndsey Dixon
08 45	The Journal Production Chain Rakesh Ramankutty, CEO Versatile Premedia
09 45	Refreshment Break
10 00	Marketing & the Market Reinbert van der Fluit, Elsevier
11 15	Selling the journal James Mercer, Sales Director South East Asia and Oceania, Springer Singapore This talk covers recent sales and licensing models of STM journals including subscription to Open Access, and illustrates how various stakeholders play in today's challenging market.
12 30	Lunch – followed by Work on Case Study
16 00	Refreshment break
16 15	Questions and Answers about the Case Study Bas Straub and Lyndsey Dixon
16 30	More work on case study
19 00	Dinner followed by putting together of written proposal and power point presentation
22 00	Deadline for delivery to course tutors of case study written proposals

 

Wednesday 11 March

08 15	Presentation of Case Study Proposals
11 30	Refreshment Break
12 00	Soft Skills in Publishing Paul Evans – Managing Director Asia-Pacific - Sage
13 00	Lunch
13 30	Discussion and analysis of the case study Bas Straub, Lyndsey Dixon Harmen van Paradijs, Editorial Director Human Sciences, Business/Economics, Mathematics, Springer Science+Business Media Singapore
15 15	Presentation of Certificates
15 30	Refreshments and Farewell

 

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