Elementary course in journal publishing – Europe
Who should attend?
The Elementary Course in Journal Publishing is aimed at those who have recently started their career in journal publishing or who are considering a career within the industry. Their experience may be in editorial, sales, marketing or content management roles, but the course will also be valuable to people working in other roles such as finance, web publishing and technology, or customer service. Experience has shown that participants at the start of their careers can benefit tremendously.
Scope of the course
Intensive, interactive lectures will be provided on all aspects of journal publishing. From the history of scholarly communication, through production, dissemination, sales, finances, ethics, bibliometrics and much more. In addition, non-publishing specific topics like cultural awareness, presentation skills, and negotiation will be covered.
Organisation of the course
An outline of the topics / blocks covered and the speakers invited is provided below. This course will provide interaction and training per topic. In groups, students will have to do small case studies on presenting, negotiating, production workflows, do a bibliometric analysis and so forth.
Accommodation
The fee includes accommodation at The Heathrow Windsor Marriott Hotel, Ditton Road, Langley, Berkshire, SL3 8PT for two nights 22nd and 23rd May 2018. All meals and all tutorial costs are also included.
Course Director
Bas Straub, Konvertus
Programme
Tuesday 22nd May
|
10 00 |
Registration |
|
10.30 |
Welcome and Introduction to the Course |
|
11.00 |
What is scholarly publishing - Role and future of scholarly publishing David Green, Director, Digital Resources Programme, Taylor & Francis |
|
12.00 |
Lunch |
|
13.00 |
Roles within publishing: Author; Editor; Reviewer; Publisher; Publishing company; Funders; Librarians; Agents Developing: your journal – How to acquire the right papers, how to steer the journals Validation: Peer-review process, Peer review systems Reviewers: How to find good reviewers Editors: What does it need to be a good editor, how to get editors, how to retain them and how to get rid of the dead wood. Ethics: Overview of ethical considerations Case studies: Ethics |
|
15.00 |
Refreshment break and case study discussion |
|
16.00 |
Case study presentation Production Tools: Platforms that support publishing: Production management, proofing tools, how to make the job as efficient as possible Vendors: How to get to a good vendor Production workflow: how to publish most efficiently XML: Essence of XML Indexing, easy format-shift Speeding: up the process Dissemination: what are the best ways of spreading your content Case studies: Design a workflow for a new journal / How much production value is needed? |
|
18.00 |
Evening dinner at the hotel maybe followed by Visit to Windsor Castle |
Wednesday 23rd May
|
09 00 |
Case study presentation Publishing models: – who pays, what has the biggest invest and what has the biggest reward Pricing of content: What is the value Sales: – How to sell your content, sales models, agents, how to create value Finance and accounting: Exercises in finance Case study: Create a publishing model and argue why you have made certain choices. |
|
11.00 |
Refreshment break and case study discussion |
|
11.30 |
Marketing: – How to ensure that authors submit and editors work for your journal (Author-services, Content Acquisition) Communication: How to put a communication plan into practice. Matt McKay, STM Association |
|
13.00 |
Lunch |
|
14.00 |
Bibliometrics :– How can you analyse and monitor the success of your journal |
|
15.30 |
Refreshment break and case study discussion |
|
16.00 |
Acquisition:– How to acquire / start a new journal / Portfolio management Society publishing: Why, benefits, pitfalls Case study: Society proposal |
|
18.00 |
Evening dinner at the hotel |
Thursday 24th May
|
9.00 |
Soft side of publishing Presentation skills: How to create a ppt / how to argue / how to present Wine and Dine: How to be liked, avoid #metoo |
|
10.00 |
Refreshment break and case study discussion |
|
10.30 |
Cultural Awareness: How to do business with other cultures using Cultural Navigator™ Case Study: Cultural awareness |
|
12.00 |
Lunch |
|
12.45 |
Copyright: Standard copyright, Creative Commons Contracts: What should be in them Negotiation: How to get the best deal (for you or for all?) Society publishing: How to structure a deal |
|
14.15 |
Presentation and discussion remaining case studies |
|
15.30 |
End |
Events Terms and Conditions
Cancellation
Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.
Insurance
Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.