Elementary course in journal publishing – Europe

Who should attend?

The Elementary Course in Journal Publishing is aimed at those who have recently started their career in journal publishing or who are considering a career within the industry. Their experience may be in editorial, sales, marketing or content management roles, but the course will also be valuable to people working in other roles such as finance, web publishing and technology, or customer service. Experience has shown that participants at the start of their careers can benefit tremendously.

Scope of the course

Intensive, interactive lectures will be provided on all aspects of journal publishing. From the history of scholarly communication, through production, dissemination, sales, finances, ethics, bibliometrics and much more. In addition, non-publishing specific topics like cultural awareness, presentation skills, and negotiation will be covered.

Organisation of the course

An outline of the topics / blocks covered and the speakers invited is provided below. This course will provide interaction and training per topic. In groups, students will have to do small case studies on presenting, negotiating, production workflows, do a bibliometric analysis and so forth.


The fee includes accommodation at The Heathrow Windsor Marriott Hotel, Ditton Road, Langley, Berkshire, SL3 8PT for two nights 22nd and 23rd May 2018. All meals and all tutorial costs are also included.

Course Director
Bas StraubKonvertus


Tuesday 22nd May

10 00



Welcome and Introduction to the Course


What is scholarly publishing - Role and future of scholarly publishing

David Green,  Director, Digital Resources Programme, Taylor & Francis




Roles within publishing: Author; Editor; Reviewer; Publisher; Publishing company; Funders; Librarians; Agents

Developing: your journal – How to acquire the right papers, how to steer the journals

Validation: Peer-review process, Peer review systems

Reviewers: How to find good reviewers

Editors: What does it need to be a good editor, how to get editors, how to retain them and how to get rid of the dead wood.

Ethics: Overview of ethical considerations

Case studies: Ethics


Refreshment break and case study discussion


Case study presentation


Tools:  Platforms that support publishing: Production management, proofing tools, how to make the job as efficient as possible

Vendors: How to get to a good vendor

Production workflow: how to publish most efficiently

XML: Essence of XML Indexing, easy format-shift

Speeding: up the process

Dissemination: what are the best ways of spreading your content

Case studies: Design a workflow for a new journal / How much production value is needed?


Evening dinner at the hotel maybe followed by Visit to Windsor Castle

Wednesday 23rd May

09 00

Case study presentation

Publishing models: – who pays, what has the biggest invest and what has the biggest reward

Pricing of content: What is the value

Sales: – How to sell your content, sales models, agents, how to create value

Finance and accounting: Exercises in finance

Case study: Create a publishing model and argue why you have made certain choices.


Refreshment break and case study discussion


Marketing: – How to ensure that authors submit and editors work for your journal (Author-services, Content Acquisition)

Communication: How to put a communication plan into practice. Matt McKay, STM Association




Bibliometrics :– How can you analyse and monitor the success of your journal


Refreshment break and case study discussion


Acquisition:– How to acquire / start a new journal / Portfolio management

Society publishing: Why, benefits, pitfalls

Case study: Society proposal


Evening dinner at the hotel 


Thursday 24th May


Soft side of publishing

Presentation skills: How to create a ppt / how to argue / how to present

Wine and Dine: How to be liked, avoid #metoo


Refreshment break and case study discussion


Cultural Awareness: How to do business with other cultures using Cultural Navigator™

Case Study: Cultural awareness




Copyright: Standard copyright, Creative Commons

Contracts: What should be in them

Negotiation: How to get the best deal (for you or for all?)

Society publishing: How to structure a deal


Presentation and discussion remaining case studies



Events Terms and Conditions

Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.