STM E-Production Seminar 2012
Relevant Today and Relevant Tomorrow

STM E-Production Seminar 2012 at a new venue!

Please join your colleagues and industry experts at:
Central Hall Westminster

Storey's Gate
Westminster, London UK

Comments from STM's 2011 E-Production Seminar

“As always, topical and interesting”          

“Coming from a Society publisher it’s easy to miss new developments being wrapped up in the day-to-day. This seminar reinforces some processes and I always come away with new ideas, news of developments and a better overview of the current state of play.”

“Lots of common interest and sufficiently intimate to have an exchange of views”

“The range of participants means that you get all perspectives. Meeting with other publishers to swap experiences and ideas is invaluable”

The seminar has been part of the range of events offered by STM to the industry for almost fifteen years and is unique in catering for its international audience. The attendees are publishers and vendors involved in content management and those others who wish to know what is going on in this sector.


08:45 – 09:30

Registration, Continental Breakfast & Networking

09:30 - 10:20

Keynote Presentation: "The hows, whys and wherefores of open access production"
Speaker: Natasha Mellins-Cohen, Head of Publishing Operations, BioMed Central
While we all understand the usual workflows involved in subscription journal production, Open Access brings with it its own set of complexities, from collection of Article-Processing Charges to the implications of Creative Commons licences. In this talk, Tasha will run through the flow of manuscripts through BioMed Central's production system, including the use of XML payloads as communication tools and two-stage publication, as well as identifying and proposing solutions for some of the unique challenges associated with OA production.


All the following panels are designed to encourage interaction among the speakers and with the audience

10:20- 11:20

First Panel

We've got all these standards - why can't we just implement them and be done with it?


Mark Bide, CEO, EDItEUR


The good thing about standards is that there are so many to choose from.


Three internationally-recognised experts with a particular interest in different elements of the standards landscape – metadata, content formats and identifiers – come to together to discuss the challenges of standards proliferation and how you choose the right standard to implement.


Other topics which they will discuss is why and how standards evolve, the barriers to standards implementation and why compliance is such a problem.


This will be an informal round table discussion with contributions from:

Graham Bell, Chief Data Architect, EDItEUR

Bill Kasdorf, Vice President, Apex CoVantage

Ed Pentz, Executive Director, CrossRef

11:20 – 11:50

Refreshment Break

11:50 – 13:00

Second Panel

Publishing in the Cloud: Chances and Challenges


Hendrik Wittkopf, Global Supplier Manager, SAGE
Will chair and introduce this session.
Academic publishers are more and more looking to cut down on turnaround times, whilst improving the quality of articles and enriching the content. To create an xml-first workflow, and enable authors, editors, and others within the process to access and edit all content online, there are now many products and/or services to choose from. But which is the most suitable for your workflow? The session tries to assess the options on offer, ranging from software as a service or open source solutions to an enhancement of the existing workflow and content management system.
Will Wilcox, Journal Content Management Director Life Sciences Wiley-Blackwell
Proofing is one of the last analogue processes in our digital journal production workflows. This presentation will describe some of Wiley’s experiences in trying to improve the speed and efficiency of the proof correction process, what works well, and what aspects are less successful. Finally, will we need to change fundamentally the way in which our publications are delivered and accessed before we can say that we are truly digital?
Kaveh Bazargan, Director, River Valley
The standard writing tool for the majority of authors is the word processor. Invariably, the content is not highly structured, so third parties – normally offshore typesetters – are needed to clean up and to structure the text. The publishing process would be more efficient if authors were to use a cloud based system that encourages structured input. But they will only take this route if the system is easy and intuitive, and more convenient than the word processor. Kaveh Bazargan will show that WordPress is an excellent candidate for such a system.
Bret Freeman, Director – New Technology | Digital Solutions, Aptara, Inc

Digital media has introduced several problems for traditional publishers.
Outputs must be device friendly and support them all, yet not all devices are created equal.  For many publishers this means duplicated effort in creating an/or publishing a variety of content in different formats and for many devices.  This can be both costly and time consuming and overall, this process is quite fragile.  What we need is a new content strategy.  We must consider formats, uncoupled information models and real time multi-channel delivery and how these techniques can be utilised to help their organisation become much more nimble and effective in this fast paced changing marketplace.   

13:00 – 14:00


14:00 – 15:15

Third Panel

What's New in Online Editorial Systems?


Mark Ware, Mark Ware Consulting

The online editorial system is now the standard way for authors, editors and reviewers to interact with the journal during the submission, peer review and production phases. Editorial systems are no longer simply tools to manage peer review administration but provide workflow support and productivity gains in a variety of areas. This session will take a look at current innovation in editorial systems and what we can expect to see in the near future.


Ware, who has already written the standard report on this topic, has organised and will chair an update session on this topic.


Anna Jester, Director of Sales and Marketing, eJournal Press
Variety is no longer the spice; it has become the modus operandi. Journals make content available in multiple formats (e.g. XML, PDF, ePub, Podcast) and frequently distribute their content to a skein of aggregators to increase visibility and usage. So it stands to reason they expect innovative integration between their online editorial systems and publishing initiatives as well as tools including FundRef, ORCID, and Data Harmony. This presentation will highlight recent eJournalPress integrations and discuss the common motivation for their implementation. The question has now become, “Is there an API for that?”


How's your plumbing?
Richard Wynne, Aries Systems
Few of us care about the state of our plumbing until the hot water stops flowing! Editorial systems are the unseen plumbing that channel manuscripts from submission to publication. Richard Wynne will take you into the basement of scholarly publishing to check-out the latest pipes and valves. You'll see how something as "simple" as a reviewer form can be an opportunity for innovation and competitive advantage when supported by the right standards and technical innovations.


Past, Present and Future of Bench>Press
Hugh Blackbourn
, High Wire Press
Publishers have long recognized the importance of presenting content on attractive, user-friendly websites. Rather less importance has been given to the systems that operate behind the scenes. However, manuscript submission tools are used by key audiences – the authors and referees who craft the content – so deserve special attention. Also, in an age when it is possible to post to wikis, blogs, Facebook and twitter in real-time, there is a growing divide between these traditional manuscript submission tools and mainstream social media. My presentation will touch on these issues – and how we might bridge this divide – in evolving our vision for the future of Bench>Press.


Online Submissions Tools as a Vital Part of Growing Service Ecosystem

Ian Potter, Thomson-Reuters/Scholar One

Online submission systems are increasingly a window into a larger ecosystem of author and publisher services. Tools can facilitate both author and publisher processes, but should be balanced to offer benefits to both. Collection of vital author data upfront, such as ethical approvals and conflict of interests, ensures both adherence and minimal delays. Completion of legal forms online offers a quick, minimum effort pathways for both authors and editorial offices, and reduces lost paperwork and missing forms. E-commerce transactions can be made during submission or after acceptance, cutting bureaucracy for OA publications. Integration of plagiarism and duplicate checking tools prevent accidental and malicious duplication. ORCID opens the door to a larger user space, enabling the attribution of content from submission onwards, and has the potential for better tracking of end-to-end publishing outcomes, from submission to citation. Development to incorporate funder information has the potential to take this even further, relating funding to outcomes.


In short, online submission is part of a larger mechanism, and any online submission and review system has to continue to incorporate the bigger picture of services.


15:15 – 15:45

Refreshment Break

15:45 – 17:00

Fourth Panel

New Approaches to XML


Anthony Watkinson,

Will chair and introduce this session


Kaveh Bazargan , River Valley

XML is not just a format -- It's much, much more

XML is often thought of as one of many “formats”. For example, a publisher might specify that they want articles delivered in PDF, html, and XML. But XML should be thought of differently to other, mostly visual, formats. The truth is that if the XML is well created, and structured carefully, then in principle all other formats can be created fully automatically from that XML. This includes Epub, Daisy reader for the blind, and any future formats which have not been envisaged yet. In this session, Kaveh Bazargan will give a demonstration of XML automatically converted into several other formats.


Bill Kasdorf , Apex CoVantage

Upfront XHTML
Today’s publishing ecosystem has established one “flavor” of XML to be universal and fundamental: XHTML. No matter what flavors publishers use for archiving and interchange—NLM, DocBook, TEI, or proprietary adaptations of them—they all inevitably also need XHTML: it is the foundation of both Web and EPUB publishing. Contrary to the popular perception that it is not rich or rigorous enough for STM, XHTML—HTML/HTML5 playing by XML rules, including a formal schema or DTD—can be every bit as robust, hierarchical, and richly semantic as the traditional models for both content markup and metadata. In this session, Bill Kasdorf will describe how four scholarly publishers—Toronto, SAGE, Harvard Business Publishing, and the World Bank—are using XHTML not just as an output but as a foundation for a streamlined, forward-looking, web-optimized workflow, even when NLM, DocBook, or TEI are also part of their infrastructure.


Sara Zimmerman, Atypon

The new NISO Journal Article Tag Suite standard (JATS)

Since its introduction in 2003, NCBI's NLM Archiving and Interchange DTD suite has become the de facto standard for journal article markup in scholarly publishing. With the introduction of JATS, it has been elevated to a true standard. In this session, Sara Zimmerman will talk about the history of the tag suite, what's new in JATS, and the advantages its adoption affords publishers in terms of streamlining production workflows and optimizing system interoperability.




Directions to Central Hall Westminster

Check back for updated programme information.



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