Master Class – United States
Developing leadership and innovation

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Network with the leaders of today and the future!

The intensive residential course for future senior managers in scholarly publishing

Comments from the 1st U. S. Master Class - June 2008

'The case studies were excellent. Good scenarios to discuss'

'[Case studies] were done with a broadbrush and strategic thinking emphasis. This approach is head & shoulders above some more detail oriented seminars I have been to. Group work was well integrated into the topics presented.'

‘. . . the Master Class was a valuable experience and I made some good professional connections. I hope to take advantage of other events sponsored by STM in the future.’

Course Director: Richard Balkwill, Course Director, Oxford International Centre for Publishing Studies
STM Director of Education and Training: Joachim Engelland

General overview

The STM Master Class has established itself as a benchmark of exciting and innovative teaching and learning in strategic business skills. The course attracts influential speakers from within and outside the STM industry whose ideas challenge the participants to tackle today’s key publishing issues – achieving innovation, tackling change, evaluating risk, licensing and acquiring intellectual property, managing relationships with key stakeholders, and enhancing brand values. 

The course isn’t concerned with process but with fresh thinking, of ways to adapt our business to meet the new demands we all face, while also providing a sustainable source of income. This is the second course in North America.

Who is the course for?

Tomorrow’s international senior managers in all STM publishing functions
Managers will have between three – five years’ experience, including some responsibility for managing budgets, resources and staff.

Benefits of participating in the course

Time to consider the importance of strategic initiatives over the demands of managing processes
Original and innovative ideas to manage change. 
Opportunities to network with high level people in our industry
Membership in a growing community of highly motivated and committed former delegates

Some features of the course

An emphasis on thinking strategically, not on honing process skills
A superb range of senior high-profile speakers
Demanding group work with case studies that bring to life course themes and topics
Contrasting points of view from stakeholders, customers and publishers

Preliminary Program

Monday June 7
8:30am	Registration
9:15am	Introduction and welcome Richard Balkwill, Course Director
9:30am         10:30am	What are the main challenges facing the STM business? Mary Ann Liebert, President, Mary Ann Liebert Inc A publisher's view; publish and perish - are we our worst enemy? How publishers must continue to manage the recession   Refreshment break
11:00am	How should publishers meet a large university's needs? Artemis Kirk, University of Georgetown Library A library director's view; dissemination and distribution
11:45am       12:30pm   12:45pm	What do researchers and authors want? Professor Donald King, University of North Carolina A researcher's view: how can my work reach its audience?   Panel discussion   Lunch
1:45pm	Case Study: a company in trouble - how do we respond to change?
2:30pm       3:15pm	The importance of bibliometrics Andrew Plume, Associate Director, Scientomatics & Market Analysis, Research and Academic Relations Department, Elsevier   Refreshment break
3:45pm	The merits of outsourcing versus insourcing Steve Martin, Vice-President Production, Sage Publishing Issues of cost, quality and control
6:30pm	Dinner After dinner speaker: Tom Turvey, Director of Startegic Partnerships, Google
Tuesday June 8
9:00am	Discoverability and the role of intermediaries Suzanne Kempermann, Director, Publisher Relations, OCLC NetLibrary Joining the links in the information supply chain
10:00am       11:00am	Marketing opportunities in a digital community Michael T. Clarke, Clarke Publishing Group Meeting the needs of authors, researchers and subscribers   Refreshment break
11:30pm     12:30pm	Case study: assessing risk and investing in new business (Group work)   Lunch
1:45pm	Case study: Group presentations
2:30pm     3:45pm	The battle for copyright and digital rights Mark Seeley, Senior Vice-President and General Counsel, Elsevier   Refreshment break
4:15pm	Case study: groups prepare for key issues debate
6:30pm	Dinner After dinner speaker: Karen Hawkins, Director of Product Management, IEEE
Wednesday June
9:00am           10:30am	Priorities and pressures: the view from different publishing environments A university press view Rebecca Simon, Associate Director, University of California Press A society publisher's view John Haynes, Vice-President Publishing, American Institute of Physics   Refreshment break
10:45am	Case study: key issues debate (final preparation
11:30am   12:45pm	Case study: key issues debate (final preparation)   Lunch
1:45pm     2:45pm	Managing finance and risk John Semel, Senior Vice-President, John Wiley & Sons   Refreshment break
3:15pm	Taking the long view - a publisher's perspective on the future Fred Dylla, Director and CEO, American Institute of Physics What have we learned from our successes and mistakes?
4:15pm	Presentation of certificates Closing remarks and individual objectives Course evaluation
4:30pm	Master Class concludes

 

Registration fee:  $2250 after April 23, 2010

Registration fee includes accommodations and course material.

Please contact info@stm-assoc.org for registration fees for 9 or more.

For more information about the course, contact Jo Dinnage at dinnage@stm-assoc.org

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