Intensive Course in Journal Publishing – USA 2014
Comments from the previous Intensive Course in Journal Publishing - USA
"The course explained to me the 360 degrees of journal publishing. The faculty clearly explained how to proceed (do's, don'ts, etc) - the perfect guidelines for me"
"I would highly recommend this course, both for its STM focus and the interactions with presenters and faculty."
"I think the coverage was excellent. The course covered all aspects of publishing."
"The wide range of topics plus interacting with veterans of the industry helped me understand the business beyond just the scope of the presentations"
Monday, November 10 (9 AM start) until 1 PM, Thursday, November 13 (1 PM finish)
Overview - Intensive Course in Journal Publishing
"It takes a village" to support a successful journal publishing program: Editorial, Sales, Marketing, Content Management and Production, Finance, Technology, Fulfillment, Customer Service (the list seems endless). The STM Intensive Course in Journal Publishing is designed for those with at least one or two years experience in scholarly or professional publishing who want to gain a better and more holistic understanding of the journal publishing business.
The course uses the case study method and involves the students in competitive business problem solving. Organization, team building and presentation skills will be emphasized throughout the course. Attendees will work in teams to develop a publishing and business plan using their new knowledge gained from the speakers' and interactions with faculty. Case study work will be interspersed with presentations and aided by faculty. On the last day of the course, each team will make a presentation of its business plan to the entire group.
All participants should strongly consider bringing their laptops.
It is critical for all students to attend the full course in order to participate in the presentations, which will occur on the final day. Those who complete the course will receive a certificate of completion signed on behalf of STM.
NB: Timings subject to change
Monday 10 November
|
8.30 |
Registration |
|
9.00 |
Kathey Alexander - Welcome and Introductions. |
|
10.00 |
Scholarly Journals in the Cross Hairs Glen Campbell, US Managing Director, BMJ |
|
11.00 |
Editorial Strategies and Development This session will look at society-owned journals where it may be more challenging to introduce new ideas, and at proprietary journals where the publisher may be more “free” to propose significant changes to the “fix” a floundering journal. |
|
12.00 |
Group photograph |
|
12.15 |
Lunch |
|
13.15 |
Journal Financials: The Essentials Shelly Nuttall, Business Development Director, STM Journals, Elsevier.
What you need to know to understand the basic Journal P&L (subscription model and open access). The income side: setting subscription prices or open access fees, member and on-member subscriptions, institutional licenses, and other revenue. The cost side: print (or not), distribution, supporting the editor and editorial office, royalty or profit share for the owning society. |
|
15:30 |
Group Working Session |
|
18.00 |
Drinks reception and served plated dinner |
Tuesday 11 November
|
9.00 |
General Q&A |
|
9.30 |
Writing the Proposal or Business Case and Making the Presentation Planning and coordination is crucial for responding to an RFP or presenting your business case to management (collecting information, developing the financials, and writing the proposal or business case). What your “audience” expects of your presentation. |
|
10.45 |
Licensing and Consortia Sales Current trends in licensing: to bundle or not to bundle; different business models (print, print+electronic, e-only); consortia sales (the good and the bad); making projections. The challenges of transferring journals from one publisher to another. |
|
12.00 |
Lunch and group working session |
|
14.00 |
“Corporate Sales:” Products, Services and Supplements What’s happening with journal advertising (print and online)? New ethical challenges. The current state of “other revenue” categories: reprints and e-prints; delivery formats and devices; working with 3rd parties; rights; content aggregators; translations and local language editions. |
|
15.00 |
Global Marketing Erica Howard, Global Associate Director, Journals Marketing, SAGE Publications Inc. What does marketing mean for today’s journals? Marketing the individual journal, digital libraries, and individual articles. Marketing for authors. Marketing to drive usage. How to judge results. |
|
16.00 |
Group working session and Buffet dinner |
Wednesday 12 November
|
9.00 |
General Q&A |
|
9.30 |
Content Management – The Service Formerly Known as “Production” Matthew Hollender, Senior Production Manager, John Wiley & Sons, Inc. Electronic workflow and the global production chain. Things we don’t have to consider in print: versions, mobile, retractions, video, audio, creating collections, and open access articles in hybrid journals |
|
10.45 |
Copyright and Ownership |
|
12.00 |
Group working session and Lunch |
|
14.00 |
The Evolving Digital Journal To be or not to be? What is a digital journal?
It used to be easy. A journal was defined by the “book” that showed up in a member or subscriber’s mailbox. Today it isn’t so easy. Are digital enhancements and extensions part of a journal? How do you incorporate some of the richness in supplementary material when you don’t have page limitations? What about multimedia and cross linking, not to mention data? Where does it all fit and how can you present it to an interested reader in a way that makes sense? Since the possibilities are too vast to take in at once, we will focus on a few key digital publishing trends and how publishers employ platforms to address them. |
|
17.00 |
Q&A |
|
18.00 |
Work on case study. Buffet dinner |
Thursday 13 November
|
9.00 |
Case Study Presentations |
|
11.00 |
Break |
|
11.30 |
Discussion and analysis of Proposals and Presentations |
|
12.30 |
Presentation of certificates to course participants |
|
13.00 |
Adjourn |
Accommodation
STM has negotiated special room rates for the course. Book your room directly with the hotel no later than Sunday October 12th 2014 for the special rate of $179.00.
Book your group rate: STM IJC Course USA >>
It is essential that delegates stay at the hotel because work will continue to late into the evening. Please note the number of rooms at this venue are limited so we strongly suggest you book your accommodation as far in advance as possible, since STM cannot guarantee availability.
Registration fee includes course material but not accommodation.
Check back for updated course program information.
Events Terms and Conditions
Cancellation
Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.
Insurance
Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.