6th Intensive Course in Journal Publishing – Asia 2013

Comments from the 5th Intensive Course in Journal Publishing - Asia 2012

"I’m very pleased to join this course and learn a lot about publishing management I didn’t know before. Thank you!"

"I find it very helpful to understand what other functions are doing in this industry, what is new. It is more about to look at things I may be familiar with in a new angle"

"Throughout the case study process, I noticed the linking between actual world journal publishing and content of lecture. So, good balance & contents of all course"

"The topics covered were well balanced"

"Case study helped me with sinking the knowledge down to my head"

Who should attend?

The course is designed for people working in scholarly publishing and primarily with journals. To gain the most benefit from the course, the ideal participant will need to have at least one - three years publishing experience as junior or middle manager but others with more experience will find the course a useful refresher and an inspiration for their future career. The experience may be in editorial, sales, marketing or content management roles, but the course is also valuable for people working in other roles such as finance, web publishing and technology, or customer service. Experience has shown that participants moving into journal publishing from other publishing sectors can also benefit.

Scope of the course

Experienced practitioners provide intensive training in all the publishing operations and roles in STM, social science and humanities. As in the previous years of this successful training event the course uses the case study method -- involving the students in competitive business problem solving. The case study also enables the students to share their existing experience and insight, incorporating newly learned skills and insights. Scholarly publishing products come in various formats - e-journals, e-Books, databases, mobile applications and, of course, print. While the course focuses on journals, other products will be put in context of the typical publishing programme.

Organisation of the course

An outline of the topics covered and the speakers invited is provided below. The presentations have been devised to encourage interaction and the programme is more flexible that it looks in order to allow for more detailed discussions of what emerge as key areas of interest and concern. It is anticipated that all “spare” time will generally be devoted to the case study. It will therefore be necessary to stay the nights of 10^th, 11^th, and 12^th at the conference centre even if you work and live in Singapore. All participants should strongly consider bringing their laptops. All participants will take part in their teams oral and written presentations but it will be understood that for some of those attending English is not the first language.

Course director and speakers

Anthony Watkinson, Senior Lecturer, Department of Information Studies, University College London and formerly Director of Education and Training STM, will direct the course. Andrew Stammer, Journals Publishing Director, CSIRO Publishing will act as course tutor. Speakers come both from APAC countries and outside the region ensuring that local industry specifics are addressed and the global nature of the journals business is always presented.

Preliminary Programme

Sunday, 10 March 2013

11.00	Registration
12.00	Lunch
12.45	Welcome to Singapore and Introduction to the Course Anthony Watkinson, Principal Consultant, CIBER Research and Doreen Liu, Managing Director, World Scientific Publishing
13.30	Role and Future of STM Journal Publishing Michael Mabe, Chief Executive Officer, STM
14.30	The World Out There Bas Straub, Director, Business Development, Elsevier
15.45	Refreshment Break
16.00	How to publish Open Access Joyce Li, Publisher, BioMed Central
17.00	Introduction to the Case Study Anthony Watkinson, Andrew Stammer, Director, CSIRO Publishing and Bas Straub
18.00	Work on case study
19.00	Dinner followed by work on case study

Monday, 11 March

08.30	Questions and Answers about the Case Study Anthony Watkinson, Andrew Stammer, and Bas Straub
09.00	Managing Journal Finances Terig Hughes, Finance Director, Elsevier Health Sciences, Asia Pacific
10.15	Refreshment Break
10.30	Journal Development Chris Graf, Editorial Director, Health Sciences, Wiley-Blackwell, Australia
11.45	Managing Journal health – The Editorial Office Andrew Stammer, Director, CSIRO Publishing This presentation addresses five questions: 'Who is interested in my journal?', 'Why are they interested?', 'How do I manage them?', 'What measurements can I use to indicate progress to them?' and 'How can I improve performance?' - all from the perspective of the person managing the journal day to day.
13.00	Lunch followed by work on the case study
16.00	Refreshment Break
16.15	The Legal Frame of Publishing Bas Straub
18.00	Break
18.30	Reception and Dinner at the home of Professor and Mrs. K. K. Phua, World Scientific

Tuesday, 12 March

08.15	Questions and Answers about the Case Study Anthony Watkinson and Andrew Stammer
08.45	The Journal Production Chain Sumila Wong, Director STMS Content Management, Wiley, Singapore
09.45	Refreshment Break
10.00	Marketing and  the Market Bob Long, Vice-President Sales, Wiley, Asia
11.15	Evolving Business Models of Sales &v Licensing in STM Journals Koji Yamashita, Vice President, Southeast/Northeast Asia & Oceania, Sales Springer Science+Business Media This talk covers recent sales and licensing models of STM journals including subscription to Open Access, and illustrates how various stakeholders play in today's challenging market.
12.30	Lunch – followed by Work on Case Study

16.00	Refreshment Break
16.15	Questions and Answers on the Case Study Anthony Watkinson and Andrew Stammer
16.30	More work on case study
19.00	Dinner followed by putting together of written proposal and power point presentation
22.00	Deadline for delivery to course tutors of case study written proposals

Wednesday, 13 March

09.30	Presentation of Case Study Proposals
11.30	Refreshment Break
12.00	The Customer Lee Cheng Ean,  Associate University Librarian, National University of Singapore
13.00	Lunch
13.30	Discussion and analysis of the case study Anthony Watkinson, Andrew Stammer and Bas Straub
15.15	Presentation of Certificates
15.30	Refreshments and Farewell

Note that the timings for the final day of the course may vary depending on how many registrants there are but the course will definitely end at 15-30 and please make your travel arrangements so that you can stay to the end.

The fee includes accommodation at Nanyang University for three nights. All meals and all tutorial costs are also included.

Find out about all STM's 2012 training courses and which courses are right for you.

STM is grateful for the support by members in Singapore and especially for the special assistance given by World Scientific Publishing Company

For more information about organisational matters please contact Jo Dinnage - dinnage@stm-assoc.org and for questions about the programme contact Anthony Watkinson – anthony.watkinson@btinternet.com

 

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