7th Intensive Course in Journal Publishing – Asia 2014

Who should attend?

The course is designed for people working in scholarly publishing and primarily with journals. To gain the most benefit from the course, the ideal participant will need to have at least one - three years publishing experience as junior or middle manager but others with more experience will find the course a useful refresher and an inspiration for their future career. The experience may be in editorial, sales, marketing or content management roles, but the course is also valuable for people working in other roles such as finance, web publishing and technology, or customer service. Experience has shown that participants moving into journal publishing from other publishing sectors can also benefit.

Scope of the course

Experienced practitioners provide intensive training in all the publishing operations and roles in STM, social science and humanities. As in the previous years of this successful training event the course uses the case study method -- involving the students in competitive business problem solving. The case study also enables the students to share their existing experience and insight, incorporating newly learned skills and insights. Scholarly publishing products come in various formats - e-journals, e-Books, databases, mobile applications and, of course, print. While the course focuses on journals, other products will be put in context of the typical publishing programme.

Organisation of the course

An outline of the topics covered and the speakers invited is provided below. The presentations have been devised to encourage interaction and the programme is more flexible that it looks in order to allow for more detailed discussions of what emerge as key areas of interest and concern. It is anticipated that all “spare” time will generally be devoted to the case study. It will therefore be necessary to stay the nights of 9th, 10th, and 11th March 2014 at the conference centre even if you work and live in Singapore. All participants should strongly consider bringing their laptops. All participants will take part in their teams oral and written presentations but it will be understood that for some of those attending English is not the first language.

Course director and speakers

Anthony Watkinson, Honorary Lecturer, Department of Information Studies, University College London and formerly Director of Education and Training STM, will direct the course. Lyndsey Dixon, Regional Journals Editorial Director, Taylor and Francis Asia Pacific will act as course tutor. Speakers come both from APAC countries and outside the region ensuring that local industry specifics are addressed and the global nature of the journals business is always presented.

Preliminary Programme

Sunday, 09 March 2014

11.00	Registration
12.00	Lunch
12.45	Welcome to Singapore and Introduction to the Course Anthony Watkinson, and Doreen Liu, Managing Director, World Scientific Publishing
13.30	Role and Future of STM Journal Publishing Michael Mabe, Chief Executive Officer, STM
14.30	The World Out There Anthony Watkinson,
15.45	Refreshment Break
16.00	How to publish Open Access Diane Wang, Business Development Manager China, BioMed Central, Beijing
17.00	Introduction to the Case Study Anthony Watkinson, and Lyndsey Dixon, Regional Journals Editorial Director, Taylor and Francis Asia Pacific
18.00	Work on case study
19.00	Dinner followed by work on case study

 

Monday, 10 March 2014

08.30	Questions and Answers about the Case Study Anthony Watkinson, and Lyndsey Dixon, Regional Journals Editorial Director, Taylor and Francis Asia Pacific
09.00	Managing Journal Finances Terig Hughes, Finance Director, Elsevier Health Sciences, Asia Pacific
10.15	Refreshment Break
10.30	Journal Development Lyndsey Dixon, Regional Journals Editorial Director, Taylor and Francis Asia Pacific
11.45	Managing Journal Health – The Editorial Office Elaine Tham, Senior Publisher, Asia-Pacific at IOP Publishing
13.00	Lunch followed by work on the case study
16.00	Refreshment Break
16.15	The Legal Frame of Publishing Rong Li, Senior Corporate Counsel, Elsevier (China) Babita Deol, Corporate Counsel, Elsevier (Asia Pacific)
17.30	Break
18.00	Depart for Dinner (meet at entrance of NTU Executive Centre)
18.30	Dinner Reception At the home of Professor and Mrs. K. K. Phua, World Scientific Sponsored by World Scientific Publishing Company

 

Tuesday, 11 March

08.15	Questions and Answers about the Case Study Anthony Watkinson and Lyndsey Dixon, Regional Journals Editorial Director, Taylor and Francis Asia Pacific
08.45	The Journal Production Chain Catherine Ng, Senior Production Manager, Journals Content Management, Wiley Singapore
09.45	Refreshment Break
10.00	Marketing and  the Market Thecla Teo, Director  of Global Institutional Channel Marketing, Wiley, Singapore
11.15	Evolving Business Models of Sales &v Licensing in STM Journals Katsuhisa Arai, Asia Pacific Sales Director, Corporate & Health This talk covers recent sales and licensing models of STM journals including subscription to Open Access, and illustrates how various stakeholders play in today's challenging market.
12.30	Lunch – followed by Work on Case Study
16.00	Refreshment Break
16.15	Questions and Answers on the Case Study Anthony Watkinson and Lyndsey Dixon, Regional Journals Editorial Director, Taylor and Francis Asia Pacific
16.30	More work on case study
19.00	Dinner followed by putting together of written proposal and power point presentation
22.00	Deadline for delivery to course tutors of case study written proposals

 

Wednesday, 12 March

09.30	Presentation of Case Study Proposals
11.30	Refreshment Break
12.00	The Customer Fatt Cheong Choy, University Librarian, Nanyang Technological University
13.00	Lunch
13.30	Discussion and analysis of the case study Anthony Watkinson Lyndsey Dixon, Regional Journals Editorial Director, Taylor and Francis Asia Pacific Harmen van Paradijs, Editorial Director Human Sciences, Business/Economics, Mathematics, Springer Science+Business Media Singapore
15.15	Presentation of Certificates
15.30	Refreshments and Farewell

 

Note that the timings for the final day of the course may vary depending on how many registrants there are but the course will definitely end at 15-30 and please make your travel arrangements so that you can stay to the end.
 
STM is grateful for the support by members in Singapore and especially for the special assistance given by World Scientific Publishing Company

For more information about organisational matters please contact Jo Dinnage - dinnage@stm-assoc.org and for questions about the programme contact Anthony Watkinson – anthony.watkinson@btinternet.com

Accommodation

The fee includes accommodation at Nanyang University for three nights. All meals and all tutorial costs are also included.

 

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