3rd Intensive Course in Journal Publishing – Asia
The premier course for middle and junior managers in social science & STM publishing

Comments from the 2nd Intensive Course

'Well balanced. Course Director seemed extremely sincere in her efforts to make all participants most comfortable.'

'It is successfull, I would recommend my colleagues to attend next time.'

'Quite balanced as all the material covered helped to build the case study work.'

[Use of case studies] 'Excellent and very current, allows great interaction amongst team members who come from different backgrounds in journal publishing. Allows engagement and opportunities to collaborate, exchange ideas and learn about various functions within journals publishing.'

Who should attend?

The course is designed for people working in scholarly publishing. To gain the most benefit from the course, the ideal participant will have one - three years publishing experience as junior or middle manager.

Scope of the course

Experienced practitioners provide intensive training in all the publishing operations and roles in STM, social science and humanities. The course uses the case study method -- involving the students in competitive business problem solving. The case study also enables the students to share their existing experience and insight, incorporating newly learned skills and insights.

Scholarly publishing products come in various formats - e-journals, e-Books, databases, mobile applications and, of course, print. While the course focuses on journals, other products will be put in context of the typical publishing program.

Course director and speakers

Course Director: Amanda Davis, Publishing Director, Professional and Life Sciences, Asia Pacific, Wiley-Blackwell, Melbourne

Course Tutor: Kevin Cohn, Director of Client Services, Atypon

Programme

Sunday, 28 February

12.00	Registration
12.30	Lunch
13:15	Welcome and Introduction to the Course Amanda Davis, Wiley
13:45	Introduction to the Case Study Amanda Davis, Wiley
14:00	Publishing Program - Strategic Development Neil Christensen, Medical Editorial Director, Wiley-Blackwell, Tokyo
15:15	Tea break
15:30	Break and Work on Case Study
17:00	Questions and Answers about Case Study
19:00	Evening meal - followed by work on Case Study

Monday, 1 March

08:45	Questions and Answers about the Case Study
09:00	Production methods in the electronic era - technologies and processes to consider Amanda Laverick, Chief Operating Officer, Charlesworth China Kevin Cohn, Director of Client Services, Atypon, California
10:40	Tea break
11:00	Journal Finance Amanda Davis
13:00   14:00	Lunch   Course Photograph
14:15	Legal Framework - Copyright Scott V. Kissinger, Legal Director, Asia Pacific, Elsevier & LexisNexis
15:00	The view of the customer - Researchers Alex Chang, Professor, CEO and Medical Director, Johns Hopkins Singapore International Medical Centre Victor Savage, Associate Professor, Department of Geography, National University of Singapore
16:00	Break and Work on Case Study
18:30	Depart for Conference Dinner (meet at entrance of NTU Centre)

19:00             Conference Dinner

Sponsored by World Scientific Publishing Company

Tuesday, 2 March

08:30	Questions and Answers about the Case Study
09:00	Sales and Licensing Maurice Kwong, Managing Director, Springer Asia, Hong Kong
10:30	Tea Break
11:00	e-Marketing Joe Lam, Managing Director (South East Asia) Director of Marketing (Asia Pacific), Elsevier, Hong Kong
12:00	The view of the customer - Libraries Lee Cheng Ean, Associate University Librarian,National University of Singapore Libraries, Singapore
13:00	Lunch
14:00	Case study work in groups
17:00	Case Study Results I - Groups submit corporate financials
19:00	Evening meal
22:00	Case Study Results II - Groups submit their proposal

Wednesday, 3 March

08:30	Case Study Results III - Presentations (3 groups)
10:30   11:00   13:00	Tea Break   Case Study Results III - Presentations (3 groups)   Lunch
14:00	Evaluation of Case Study Proposals and Presentations Max Phua, Director, World Scientific Publishing Company, Singapore Kevin Cohn, Atypon, Director of Client Services, Atypon, California Joachim Engelland, Director of Education and Training, STM Association, Berlin
15:00	Future of STM Publishing Michael Mabe, CEO, STM Association, Oxford
15:45   16:00	Presentation of Certificates   Tea and Close

Tradition

The STM Course in Journal Publishing has a strong tradition in the publishing industry - 19 annual courses in Europe. Many of the speakers have attended one or both of the STM courses: 'Intensive Course in Journal Publishing' and the 'Master Class'.

The course has established its place within Asian countries - focusing on relevant issues and topics for those markets.

Course History

The STM Course in Journal Publishing has a strong tradition in the publishing industry - 19 annual courses in Europe. Many of the speakers have attended one or both of the STM courses: 'Intensive Course in Journal Publishing' and the 'Master Class'.

The course has established its place within Asian countries - focusing on relevant issues and topics for those markets.

Registration

€1850 per  registrant
€1650 each for 3 - 5 registrants
€1575 each for 6 - 8 registrants
9+ registrant fees are negotiable.

Registrant fee includes accommodations, meals, and tutorial material.

Contact info@stm-assoc.org for registration information.

For more inofrmation about the course and venue, please contact Jo Dinnage at dinnage@stm-assoc.org

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Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.

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