22nd Intensive Course in Journal Publishing – Europe

Some comments from the 21st Intensive Course in Journal Publishing - Europe

"The course provided me with a comprehensive overview of the business and put it into a historical context as well as giving me an idea of where we are heading."

"Overall a great experience."

"Yes, they succeeded."


The course will provide a serious grounding in all aspects of learned journal publishing -- providing an in-depth understanding of the various publishing functions. It is intended that each function should be understood within the overall context of journal publishing. The presenters have been asked to describe the current journal publishing business and what could be in its future.

Course design

Following extensive discussions with the STM training committee representing most of the main players in the industry the course in 2012 will return to the basic format of years before 2011. All participants will register for the complete course. A case study will be a key part of the course. The difference from the courses in 2010 and before is that the course will be so organised that it will fit into three very full days including two nights.

Those who complete the course will receive a certificate of completion signed on behalf of STM. Note that the course will start at 10.00 on the first day and end not later than 18.00 on the third day. As the hotel is only four miles from Heathrow Airport, it will be possible for anyone traveling from any European publishing centre to minimize their hotel stay for two nights but these two nights are compulsory.

Who should register

This course is designed for those with at least one or two years experience in their publishing job with a scholarly or professional publishing organization. The course is not just for the big players. Members from smaller houses have found previous courses highly significant in the development of their careers. The experience may be in editorial, sales, marketing or content management roles, but the course is also valuable for people working in other roles such as finance, web publishing and technology, or customer service. 

Experience has shown that participants moving into journal publishing from other publishing sectors will benefit. Building on their experience, registrants will gain a holistic understanding of the research publishing industry. The 'mechanics', functional roles and relationships with different customers are explained. Global publishing experts in senior positions work as lecturers.

Course Organizers and speakers

As usual there will be a team of highly experienced publishers presenting. The course will be organised and directed by Anthony Watkinson, Senior Lecturer in Publishing at University College London.

Course Programme

Here is the preliminary course programme. For information, contact anthony.watkinson@btinternet.com


21 May - Day One

09:00 – 10:00

Coffee and Registration

10:00 – 10:15

Introduction to the Course
Anthony Watkinson, Senior Lecturer, University College London

10:15 – 11:30

The Future of Journals, Michael Mabe, CEO, STM

11:30 – 11:45


11:45 – 13:00

Gillian Howcroft, Director, eProducts, Taylor & Francis

13:00 – 14:00


14:00 – 14:30

Introduction to the Case Study and Team Allocation

14:30 – 16:00

Work on Case Study in Teams: Session One

16:00 – 16:15


16:15 – 17:30

Bas Straub, Publishing Director Journals, Elsevier Munich

17:30 – 18:45

Journal Development
Caroline Black, Managing Director, Portland Press

I discuss why it is important to have development plans for journals and how to take a strategic approach to planning. I also look at developing a journal portfolio as a whole, including how to prioritize journals for development. Finally, I discuss list building through contract acquisition and launches, with advice on how to develop a list-building strategy. Throughout the presentation I suggest useful management tools that can be applied and also compare approaches suitable for subscription-based and open-access journals.




After dinner and rest of evening work on case study: Session Two


22nd May - Day Two



8:30 – 8:45

Questions and answers about case study

8:45 – 10:00

Content Management
Edward Wates, Global Journal Content Management Director, Wiley-Blackwell, Oxford

In this presentation, I will review the main factors influencing the global publishing industry, and their impact on Journal Content Management processes. The presentation will describe the steps that need to be taken in order to optimize organizational structure, the development of Content Management processes and workflows, together with managing vendors and obtaining quality in an outsourced environment. I will also touch on issues affecting the maintenance and preservation of the Version of Record and other factors in the changing intellectual property environment that have an impact on Content Management processes. Finally, I look at the need to plan for future changes in the global environment that could potentially affect content processing activities.

10:00 – 11:15

Davina Quarterman, Wiley-Blackwell

11:15 – 11:30


11:30 – 12:45

Sales and Licensing
Dagmar Laging, Vice President, Sales, Springer Heidelberg

12:45 – 13:45


13:45 – 15:00

Copyright and Contracts
Sue Joshua, Legal Director, STMS and Europe, John Wiley & Sons,


Break and further work on case study: Session 3


The Environment out there
Anthony Watkinson and Caroline Black




After dinner and rest of evening work on case study: Session 4


Hand in case study financials


23 May  -  Third Day




After breakfast case study: Session 5


Hand in case study written proposals

10:30 – 10:45


10:45 – 11:45

Preparation for case study presentations session

11:45 – 13:00

The Customer Perspective
Deborah Shorley, Director of Library Services, Imperial College London

13:00 – 13:45


13:45 – 15:45

Oral presentations

15:45 – 16:00


16:00 – 17:00

Moderator comments and feedback
Anthony Watkinson, Caroline Black, Portland Press and Deborah Kahn, BioMed Central

17:00 – 17:15

Presentations of certificates and farewell

Hotel Information

STM has negotiated a discounted room rate of GBP 145.00 per room per night inclusive of VAT and breakfast for 20 - 22 May 2012. Please book online at the Renaissance London Heathrow Hotel.

STM Training Courses 2012

  • Networking knowledge in research publishing - for more than 20 years
  • Lectures and tutoring by senior managers from leading STM publishers
  • Designed for building on specific career levels

Find out about all STM's 2012 training courses and which courses are right for you.


Please check back for updated course information.

Events Terms and Conditions

Where an event has registration fees, cancellations made in writing up to 30 days before an event are eligible for a 50% refund. No refunds can be made for cancellations received on or after 30 days prior to the event date, however, substitutions may be made free of charge at any time.

Registration fees do not include insurance. Participants are advised to take out adequate personal insurance to cover travel, accommodation, cancellation and personal effects.