13th Master Class – Europe
Developing Leadership and Innovation

Course Overview

The STM Master Class has established itself as a benchmark for teaching strategic business skills. The course is designed for upcoming middle and senior managers. Speakers are senior managers from major STM companies and from neighboring industries. Students discuss today's key strategic issues in the publishing industry: achieve constant innovation, enable change while maintaining a profitable business, recognize and evaluate substantial risks and opportunities. Topics are taught in a mix of lecture, debate and focused case study work.

Course Director: Richard Balkwill, Associate Consultant, Oxford International Centre for Publishing Studies, Oxford Brookes University

MONDAY 8 SEPTEMBER

9.00	Registration
9.30	Keynote introduction Michael Mabe, Chief Executive Officer, STM Association Richard Balkwill, Course Director Delegate introductions
9.45	‘STM and publishing in uncertain times’ Opportunities and threats confronting publishers Michael Mabe, Chief Executive Officer, STM Association
11.00	Break
11.15	‘Rounding up the usual suspects’ A fresh look at competitor analysis Jonathan Clark, Jonathan Clark & Partners
12.30	Group photograph
12.45	Lunch
13.45	‘Taking the moral high ground’ Case study and group work on reputation and ethics Led by Jonathan Clark
15.00	Break
15.15	‘Taking the moral high ground’ Presentations by groups
16.00	Poker School Led by Chris Blake, Business Consultant, Investor and Social Entrepreneur
17.00	Break
18.30	Visit to The Trout (local pub) with STM quiz Led by Ed Pentz, CrossRef Dinner

 

TUESDAY 9 SEPTEMBER

9.15	‘Risk assessment, publishing strategy and scarce resources’ Chris Blake, Business Consultant, Investor and Social Entrepreneur
10.45	Break
11.15	‘Threats to the balance of our IP rights’ The view from Planet Copyright Sarah Faulder, Chief Executive, Publishers Licensing Society Sarah Fricker, Legal Counsel, Institute of Physics Publishing
12.45	Lunch
13.45	‘Financial measures: investing for value and maximizing return’ John Semel, Vice President, John Wiley & Sons
15.00	Break
15.30	‘Metrics and post-peer-review’ Empowering authors in the post-OA landscape Tahir Mansoori, CEO and Founder, Colwiz Bryan Vickery, Director of Cogent OA, Informa
16.30	‘Deliberately different – choosing for a competitive strategy’ Case study and group work
17.00	Break
18.30	'Embrace technology - or it will embrace you' Reception and guest speaker Timo Hannay

 

WEDNESDAY 10 SEPTEMBER

9.15	Managing reputation Helen Bray, Vice President, Communication, Global Research, John Wiley & Sons Grace Baynes, Head of Communications, Nature Publishing Group & Palgrave Macmillan
10.30	Break
11.00	‘Understanding funders’ The politics and ecosystems of research funding Dr Michael Jubb, Director, Research Information Network
12.15	‘Choosing for a competitive strategy’ Final preparation for group work
12.45	Lunch
13.45	‘Choosing for a competitive strategy’ Case study presentations Led by Jonathan Clark
14.45	Break
15.15	‘Taking the long view – a publisher’s perspective on the future’ What have we learned from our successes and our mistakes? Terry Hulbert, STM Industry Consultant
16.15	Presentation of certificates Closing remarks and individual objectives Course evaluation
16.30	Master Class concludes

 

Accommodation

STM has negotiated special room rates for the course. Please note the number of rooms at this venue are limited so we strongly suggest you book your accommodation as far in advance as possible as STM cannot guarantee availability.

Please mention you are with the STM group to get the special rate.

• Sunday Bed & Breakfast rate: 80.00 GBP Inc. VAT
• Weekday Bed & Breakfast rate: 90.00 GBP Inc. VAT

Please book directly with The Oxford Hotel on +44 (0) 1865 489933 quoting our reservation number: 14014333

It is essential that delegates stay at the Hotel because work will continue late into the evening.

Please check back for course programme information.

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